The rhythm of a market
Data, competition and culture. Discovering where opportunities lie and understanding why they are there.
GLOBAL MARKETING · ISTANBUL
Ergün
Yılmaz.
Understanding markets.
Growing brands.
Connecting with the world.
From data to strategy, from culture to people. A perspective on global growth shaped by experience on the ground.
Explore my perspectiveCuriosity on the move.
BEYOND BORDERS
STRATEGY / BRAND / CULTURE / PEOPLESCROLL TO EXPLORE
Think globally.Understand locally.Build lasting connections.
01
My perspective
DATA GIVES DIRECTION. PEOPLE GIVE IT MEANING.
A market’s potential starts
with understanding its people.
Statistics taught me to ask the right questions. Marketing taught me to connect the data with people, culture and commercial reality.
From Ankara to İzmir, and from Istanbul to markets around the world, one question continues to guide me: how can a brand earn a meaningful place in different cultures?
“For me, growth means entering a market
and becoming part of it.”
02
Global perspective
OVER 20 YEARS OF EXPERIENCE. A PERSPECTIVE BEYOND BORDERS.
Bringing strategy to the field,
and brands into everyday life.
My journey at Aksa Power Generation began in 2005. Today, as Global Marketing Group Manager, I bring brand, market and channel development together.
FIELD NOTES / 01Growth begins with connections.
A brand’s promise
Turning one clear brand idea into a value proposition that resonates across different markets.
The strength of connections
Building a lasting foundation for growth through partners, channels and shared experiences.
PUTTING IT INTO PRACTICE
New markets · Dealer and distributor networks · International exhibitions · Sponsorships · Digital brand experiences
EDUCATION / ALWAYS LEARNING
A perspective rooted in data,
broadened by marketing.
I built my analytical foundation studying Statistics in English at Dokuz Eylül University, then broadened it with a master’s degree in Global Marketing at Marmara University.
Strategic Marketing studies at Bahçeşehir University and the Executive Development Program at Koç University added new perspectives on strategy and management. For me, learning continues at every stage of professional life.
Milestones along the way
Aksa Power Generation / Kazancı Holding
A journey from marketing assistant to international marketing responsibilities. Global Marketing Group Manager since 2021.
Experience built in the field
Nielsen / Bulgu Research, Alfa Research, BOTAŞ field projects and an internship at Finansbank.
Dokuz Eylül University
Statistics, taught in English · Bachelor’s degree
Marmara University
Global Marketing · Master’s degree
Koç University
Executive Development Program
Bahçeşehir University
Strategic Marketing
03
Interviews & press
IDEAS IN PRINT
Sharing the thinking
behind the brands.
Selected archive interviews on brand communications, the energy sector and international marketing.
EKONOMİST / 7 MAY 2017Brand awareness among
Brand awareness among
Generations Y and Z
Reaching beyond product communications to connect with new generations through a more human brand voice.
View magazine page (Turkish) ↗INDUSTRY EUROPE
FEBRUARY 2016 · ENGLISHPower Your FutureAn industry interview covering manufacturing, product development and international markets.THE BRAND AGE
SEPTEMBER 2016Power support for major eventsPress comments on uninterrupted power and mobile charging solutions for events.VIDEO ARCHIVE
SEPTEMBER 2016On the exhibition floor in UzbekistanAn archive video of Aksa Power Generation’s exhibition participation in Uzbekistan.
FEBRUARY 2016 · ENGLISHPower Your FutureAn industry interview covering manufacturing, product development and international markets.THE BRAND AGE
SEPTEMBER 2016Power support for major eventsPress comments on uninterrupted power and mobile charging solutions for events.VIDEO ARCHIVE
SEPTEMBER 2016On the exhibition floor in UzbekistanAn archive video of Aksa Power Generation’s exhibition participation in Uzbekistan.
From the 2016–2017 press archive. Interview links open the source archive on my original site. The magazine page and video can be viewed separately; original material remains in its published language.
04
My world
A GLOBAL PERSPECTIVE GROWS THROUGH LOCAL ENCOUNTERS.
Crossing borders.
Broadening perspectives.
51countries and regions
Different cultures, countless encounters.
5continents
Stories that connect.
Every new place offers another way of thinking. There is so much to learn on a city street, in a partner’s story and in the details of everyday life.
From Brazil to Kazakhstan, South Africa to France… The route changes, but my curiosity about people and cultures travels with me.
Places that shaped my world
Highlighted countries are places I have visited. Select a country to explore.
51 countries and regions, 5 continents. Select a highlighted place.
Places I have visited51 places
England and Scotland are separate travel records, shown as individual points. The total of 51 refers to countries and regions. Cyprus is a single record. Map boundaries are for illustration. Map data: Natural Earth.
05
Stage & culture
SINCE 1997 / TURKISH FOLK DANCE
In the same rhythm.
Stronger together.
I first learned teamwork on stage, where every step supports another and every person strengthens the whole.
I have been part of different ensembles as a dancer, instructor and organiser. A passion that deepened during my university years in İzmir became a lasting part of my life through festivals and performances in Türkiye and abroad.
Folk dance is a living expression of cultural memory, sharing and creating together. The lesson I carry from the stage into professional life is simple: a strong team finds a common rhythm.
Dancer.Instructor.Part of the team.From our roots to the world…
06
Life beyond work
Grounded in what matters.
Inspired by everyday life.
MY FIRST PRIORITY / EXERCISE
Before the day begins,
a promise to myself.
I always set aside the early morning for exercise. Staying active is a priority in my life. It is time I protect for myself, and a start that carries me through the rest of the day.
AT THE HEART OF LIFE
Emine. Nil. Ada.
My most precious world.
Wherever I am in the world, coming home means the same thing: Emine, Nil and Ada. Our story keeps growing together. It is where every road leads back.
A little rhythm, a little bağlama
My interest in music grew through folk dance and led me to play the bağlama as an amateur. Sometimes a melody is the best companion at the end of a long day.
Red and yellow. The same passion.
I am a devoted Galatasaray supporter. Football has been a passion since childhood and through my amateur playing years: teamwork on the pitch, and loyalty to the same colours in the stands.
New places, new people
Discovering cultures, exploring cities and building friendships. The experiences we bring home enrich the way we see life.
COLLECTED MEMORIES / REIMAGINED IN INK
07
Contact
NEW MARKETS. SHARED IDEAS. MEANINGFUL CONNECTIONS.
Let’s grow an idea
together.
ergun@ergunyilmaz.com Istanbul, TürkiyeMy LinkedIn profile ↗